自訂圖像，例如資訊圖表或疊加文字或物件的圖片，也可以帶來強大的效能。
模糊或失焦的影像可能會導致點擊率較低，且影像缺乏吸引力，無法引起使用者的共鳴。
最好是 在 Discover 中分析您網站自己的表現最佳的圖像 制定策略，確定哪種類型的圖像最適合您的特定網站（或不適合）。 盤點效果最好和最差的文章及其精選圖片，看看您是否能發現哪些圖片最能提高點擊率的模式。
6. 標題 vs. 頭條新聞 vs. AND 標題
Google Discover 文章縮圖中顯示的標題與特色圖像相結合，是推動 Discover 中強勁點擊率的兩個主要因素。 標題可以說是最關鍵的元素。
因此，了解如何撰寫好的標題以提高 Discover 的表現至關重要。 幸運的是，Google（通常）似乎在 Google Discover 中使用與 SEO 不同的頁面元素來顯示標題。 同樣重要的是要記住，這些欄位影響的不僅僅是發現效能，因此不要選擇標題 僅有的 旨在提高 Google Discover 參與度，而無需考慮這些頭條新聞如何影響其他領域，例如 SEO 表現、用戶體驗或品牌認知度。
一般來說， Google 將選擇
（文章標題）或 Google Discover 中文章縮圖的開放圖譜 (OG) 標題。 然而，它也可以選擇 偶爾標記一下。 谷歌甚至可以使用結構化資料中指定的文章標題。 歸根究底， <em>Google 知道它有多種標題可供選擇，因此會選擇它認為在 Discover 中表現最佳的版本。</em></p>
<p dir="ltr">為了本文的目的，我們選取了 Google Discover 中出現的 80 篇文章，並分析了 Google 是否從 Google Discover 中提取了顯示的標題。 </p>
<h1>，OG：標題，或 <title>。 （注意：在某些情況下，多個元素使用相同的標題）。 </p>
<p dir="ltr">根據此分析，在 80 篇 Discover 文章中， <strong>Google Discover 在 75% 的時間內顯示文章 OG 標題， </p>
<h1> 67% 的時間，並且 <title> 28% 的時間。</strong></p>
<p dir="ltr">這給了出版商一些創造性的自由，可以為 SEO 撰寫不同的標題（Google通常從 <title> 標籤）而不是發現。</p>
<p dir="ltr">鑑於 OG：標題欄位經常用於發現，您可以嘗試在該欄位中測試更多「發現友善」標題，並遵循文章的 SEO 最佳實踐 <title> 和 </p>
<h1>。 一些發布商也選擇編寫更具吸引力的 H1（與關鍵字優化相比） <title>），這對他們在探索中表現良好。 </p>
<p dir="ltr">《紐約時報》就是一個在這方面做得很好的網站。 以下是我最近在 NESS 2023 會議上的演講中摘錄的範例。 在這篇文章中，《紐約時報》在其文章中包含了主要關鍵字「七味十芥」。 <title>，顯示在搜尋/SEO 中並且 <em>符合人們搜尋香料的方式</em>。 然而，《紐約時報》為了更吸引人的標題省略了香料的名稱（</p>
<h1>），這會激發好奇心並鼓勵 Discover 用戶想要點擊了解更多。</p>
</p></div>
<p><a href="https://moz.com/blog/drive-traffic-in-google-discover">Source link </a></p>
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<a href="https://makemoney.onlinemarketingleader.com/category/%e7%b6%b2%e5%ba%97%e5%89%b5%e6%a5%ad/" class="category" rel="category">網店創業</a>
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<p>在不確定的經濟環境中，越來越多的人開始探索網上商業模式，期望能夠賺取額外收入，甚至轉變成全職事業。然而，很多人在失業或工作不穩定時才開始考慮創業，這種做法其實存在一些潛在風險和挑戰。相反，預先做好網上創業的準備，無論你目前的職業狀況如何，都能讓你在面對不確定性時更具彈性和應對能力。 在這篇文章中，我們將深入探討為何預先做好網上創業的準備，比起等到失業或面對工作危機時才考慮，會為你帶來更多優勢。 1. 掌握主動權，避開被動局面 一個人在失業後才決定創業，往往是在沒有其他選擇的情況下做出的選擇，這樣的創業動機可能較為被動。當你在職場上仍有穩定收入時開始準備創業，你便能以更從容的心態去進行市場調查、產品開發和品牌規劃，而不會因為經濟壓力而倉促做決定。 此外，網上創業需要的資源並不僅僅是時間和金錢，還有學習如何操作電子商務平台、建立品牌形象、掌握數碼行銷技巧等。這些都是需要時間去學習和實踐的，如果在失業後才匆忙上手，可能會導致決策失誤或錯失商機。而預先做好準備，你可以慢慢累積經驗，逐步調整自己的策略，讓創業過程更具可控性。 2. 資金與資源的準備時間 創業無論大小，都需要一定的資金投入，即使是網上創業也不例外。這些資金可能包括網站搭建、產品庫存、廣告推廣、工具訂閱等。失業後才開始創業，可能面臨資金不足的困境。而如果你在職時已經開始儲備創業資金，甚至能夠利用一部分收入投入創業，便能夠大幅減少財務壓力，讓你有更好的條件去經營業務。 同時，預先開始準備創業，還能幫助你找到適合的供應鏈合作夥伴、技術支援和行銷渠道。這些資源的建立需要時間和網絡，當你在穩定狀態下經營創業準備時，能夠更仔細地篩選和安排這些合作關係，確保日後正式開展業務時能夠順利進行。 3. 時間管理與創業學習的平衡 網上創業需要學習的技能眾多，例如電子商務平台的操作、數碼行銷、內容創作、SEO優化等。這些技能需要時間去熟練掌握。如果你是在失業後才開始學習這些，可能會面臨時間和壓力的雙重挑戰。然而，如果你在還有穩定收入的情況下，便能更有彈性地分配時間來學習這些技能。 例如，你可以利用下班時間參加網上創業課程，在週末開始嘗試小規模經營，從中學習如何與顧客溝通、處理物流等問題。這種漸進式的學習和實踐，能夠讓你在未來面對創業全職化時，有更好的基礎和信心。 4.…</p>
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